When your customers make their first purchases, your online store automatically creates customer accounts for their email address. Your customers can log into their accounts at any time through their personal Sign-In link sent to their inbox. Customers no longer have to remember yet another username and password.
Customer accounts allow your customers to checkout faster, see order history with current payment and fulfillment statuses, see the list of their favorite products, specify the VAT ID, get access to their special member discounts, and view invoices.
To find out more about Customer accounts, visit our Help Centre.