Keep in touch with your existing and potential customers by sending marketing emails and newsletters with the help of Mailchimp. The following store data is synced with Mailchimp: customers, products, orders, discount coupons, and abandoned carts. This info allows you to send personalised emails and send appropriate offers depending on the customer's purchase history.
You can also use other Mailchimp marketing tools to grow your business: create ads for Facebook and Instagram, publish and schedule posts for Facebook, Instagram, and Twitter, and add an email capture popup to your store. You can see all these options in your store admin → Marketing → Newsletters after you connect the Mailchimp account to your online store.
To find out more about Sending newsletters with MailChimp, visit our Help Centre.